Learn how to develop customer-friendly policies, train your employees to provide excellent customer service skills, create customer loyalty, and deal with disgruntled customers.
What is a Retail Customer Service?
The retail customer service is those small interactions when an associate is waiting on a shopper that should make the shopper feel like they are the most important person in the store.
Customer service is one-on-one between a salesperson and a shopper. The customer experience is the customer’s entire event of shopping in a brick and mortar retail store, from the moment they arrive in the parking lot all the way to the time they are back in their car.
The four basic principles that should be included in your store’s retail customer strategy are:
- Making customers feel included.
- Eliminating friction in making a sale.
- Increasing impulse purchases.