More customers – more revenue, and more pleased customers equals more sales.
If your cash flow starts to deteriorate in today’s dynamic retail environment, you need to find out what’s wrong as soon as possible. The trick to improving sales here is to give the customer an experience that he or she can remember and speak about. This will ensure repeat sales and, by referrals, bring in new customers.
Here are some sales-boosting supermarket tactics and growth ideas.
1. Get to know your customer:
Make it a habit to give your customers what they want, and they will buy from you. Customers’ interests and expectations should be expressed in the services you offer. Consider the customer’s point of view; show, offer and tell items that they are interested in, not just what you are interested in.
As a consequence, get to know your client. It is a critical factor in determining whether you can succeed or not.
2. Make recommendations:
People react best when they are given a variety of choices from which to choose. Train the salespeople to establish a rapport with customers and to comprehend their needs and desires. Begin managing a customer’s purchasing history with a strong CRM. When customers are at the counter, you can begin recommending goods or providing alternatives.
3. Cut down on counter wait times:
Long lines at billing counters are one of the customer’s worst fears during peak hours and during the holiday season. For any growing supermarket in the market, an effective queue buster, a powerful and reliable mobile POS solution for the supermarket would be the need of the hour.
4. Put together combo packs:
Assembling/bundling goods into a single offering that capitalises on the demand for the primary product to market the secondary product. For example, a promo pack of three soaps for 100 INR will sell better than one soap for 35 INR. Bundling as a kit can have a huge effect. It typically results in higher customer loyalty and a longer customer life cycle.
5. Send out deals to existing customers:
Consider rewarding a loyal customer with discounts, loyalty points, or a text message alerting them to a flash sale. Customers can receive deals via SMS and email a week before a festival or on their own birthdays and anniversaries. This makes it easy for a customer to schedule a pleasant shopping trip.
6. Be Omni-Channel:
Gone are the days when attracting customers to your store was a sales obstacle. Your profits are influenced by the customer experience you offer. By offering a full self-service to a complete supported shopping experience, you can link your customers from the physical to the digital world. Give your customers access to a variety of networks.Customers can shop or buy in-store, on their tablets, or offline thanks to this exposure. BOPIS (buy online and pick up in store), ROPO (research online and pick up offline), BIMBO (browse in-store on smartphone and buy online), ISU (in-store pickup, conventional model) and BORIS (buy online and pick up in store) are all examples of buying habits that need multi-channel help (Buy online and Return in Store).Your delivery platform should never make your customers wait long for deliveries, and it should be able to handle same-day or quicker deliveries. All of this is possible with a user-friendly ERP that includes marketplace integrations, online shopping, distribution platforms, and payment, all of which are backed up by robust real-time inventory.Get a Free Demo on a POS Billing Software
7. Value customer feedback:
Everyone needs consumer input, but we sometimes overlook the most effective way to obtain it: asking. Inquire whether your customer has anything they want or whether they have any feedback they’d like to share. Allow them time to give you a genuine response if they pause before moving on to another task or query.
8. Rearrange the items:
Every month or fifth, change the position of famous products so that shoppers who are inspired to purchase them will have to search for them. This is done to get them to look around and notice other items, which can lead to impulse purchases. You’ll be shocked to see how famous an old product can become again simply by moving it to a different shelf.
9. Keep track of your inventory stocks:
Stock management is a requirement for all retail establishments. It’s your capital that’s been sitting on a shelf for a long time and represents a substantial portion of your business’s investment. A retailer that just has an eye on the shelf would be unable to maintain a reasonable balance between the correct amount of stock and consumer demand.WhatsNow, the best mobile solution that lets you hold your business in your pocket, allows you to manage your business and inventory on the go. And, with the GoSure, you’ll have full inventory management, ensuring the right stock, managing products inward, and ensuring hassle-free stock picking in your shop.
10. Go Digital:
The COVID-19 pandemic has made it clear that you must go digital to remain in the company. More and more shoppers are using their phones to keep track of their grocery list, look up ingredients for recipes, and use digital coupons when out shopping. With the advent of wallets and cash cards in today’s modern world, it’s high time for shopkeepers to move into the digital world and flow with the current trend. The shopper can check out with ease thanks to digitized inventory and shelf stock records, cash and accounts, and multiple payment options.Connect to the Software Experts
Any business depends on data, and growing in-store sales is just one of the ways that the right collection of data will help you. You must consider the behavior and characteristics of the customers who frequent your store in order to make a profit and raise purchase volumes. Knowing this will allow better plan execution, more effective scheduling, and the most efficient use of available resources.